The lack of consistent revenue is one of the hardest parts of adjusting to entrepreneurship. When you work a nine-to-five, you are getting a reliable paycheck every week or bi-monthly. You know roughly what that check will be and can plan accordingly. You do not get that as a business owner.
When you work for yourself, you get paid when you generate revenue. Successful entrepreneurs have cracked the formula for creating consistency in generating that revenue. This is not a mystery.
In a business, you get out of it what you put into it. So, if you ready to work and grow your business, here are three simple ways to create consistent revenue.
We tend to start our day based on what we see when we grab our cellphones the first thing in the morning. We are reactive instead of being intentional. One way to create consistent revenue is by starting the business portion of your day by doing things that will lead to money.
This could be responding to leads that have expressed interest in what your business sells. It could be creating sales posts and messages. It could be sending out proposals. It could be up-selling clients that have already purchased from you.
There are many ways to do this. The point being, start the first portion of your day intentionally. Start with planting the seeds that lead to income.
Creating consistent revenue requires a plan. Success does not happen by accident. In a promotion plan, you set specific periods on the calendar when you will promote what your business offers. You can use software or go simple and create this on a document.
Start with all the services and products your business offers. Look at when it makes sense to promote each one during the year. Certain offerings do better based on the time of year. Assign your products and services promotions to a specific month. Then, the entire month before, your content and marketing should point towards what you have coming up the next month.
In this sort of system, you are adding value to your audience for an entire month. You then come to the end of the month with a way for your potential customers to get more help or take the value you gave them to the next level.
You are priming your potential consumers, which leads to more sales. You are also creating consistency because you are promoting each month and making money.
When a business creates content, they are thinking about a large group of people who will consume that content. The problem is that this group consumes the content as individuals.
Great content feels conversational and connection-focused — as if the person were sitting right next to you and you are speaking directly to them. It makes them feel like you are addressing a problem they have that no one knows about. You have to create content for one person: your ideal client.
All human beings are different, so you end up reaching no one when you try to reach everyone. That nuance speaks to how content should not just be another thing on your to-do list but an integral part of your strategic marketing plan, allowing you to organically leverage your audience.
Use content marketing to create more awareness for your business, and increased sales will follow.
Entrepreneurship does not have to be a money roller coaster for you. You can create consistency and grow from there. You can build a successful business — use these strategies.